Marketing

Our student athletes and sports clubs are ambassadors for the University at every training session, competition, sports tour, volunteering programme and throughout their future endeavours. As an outwards facing arm of the University, Saints Sport has a responsibility to enhance and project the excellent image the University of St Andrews presents to the world.

This section of the website helps committees to promote their own clubs in accordance with the University’s brand guidelines. The following pages provide resources and advice to ensure all our clubs are presented in a clear and consistent manner across all platforms, and as part of the wider Saints Sport family.

We want to instil a sense of place so that our athletes understand they aren’t just representing their club or the student body, but our whole University, our alumni, our staff, our town, and those who have worn the crest before them.